The First-Party Data Future: Responsible Data Collection Strategies for News Organizations
First-party data is strategically valuable because it connects users’ preferences and behaviors to specific user profiles, often anchored to an email address. That’s powerful – but it also presents a slew of ethical and legal considerations for every newsroom collecting it.
The First-Party Data Future: Helping small and local newsrooms harness their superpower
For the news industry to lead in the AI era instead of chasing it, publishers need a first-party data infrastructure that enables even the smallest newsrooms to achieve better product-market fit and enduring revenue streams while utilizing AI.
Understanding First-Party Data: A Guide for Newsrooms
As news organizations shift away from platform dependence and toward deeper, more direct relationships with audiences, collecting and utilizing first-party data has become a major focus.
The State of Product Management in Journalism: 2025 Census
We’re excited to share the results of the 2025 News Product Alliance Census, our global survey of 500+ product thinkers across 69 countries and 305 organizations. This is our most comprehensive look yet at how product practices are shaping the future of journalism.
Introducing the Fourth Cohort of the News Product Management Certification
30 news professionals are beginning a 3.5-month journey to strengthen their product leadership skills through the NPMC program
From Idea to Prototype: Ten News Product Strategies from Latin American Media Organizations
The AI Product Sprint, a program led by the News Product Alliance in partnership with Grupo Diarios América, with support from the Google News Initiative, brought together 28 newsroom leaders from 10 countries to build solutions that address specific user challenges through product thinking and emerging technologies.
Newsrooms Must Prepare for AI by Getting Their First-Party Data Right
AI can’t help your newsroom if your first-party data is a mess.
Helping Local Newsrooms Align their Products with Community Needs
Five North Carolina news organizations recently participated in the NC News Product Bootcamp, a two-month training and coaching initiative designed by the News Product Alliance to train NC Local members organizations.
NPAI Co-Lab: Exploring the value of first-party data with Big Local News
Interrogating the idea of extracting insights from first-party data with AI at the annual Story Discovery at Scale conference
Where Can the NPMC Program Take You? Just Ask Our Alumni
From award-winning products to C-suite roles, NPMC graduates are shaping the future of news.
NPA and NAHJ Team Up to Support the Next Generation of Latino Product Leaders
The News Product Alliance and the National Association of Hispanic Journalists (NAHJ) have teamed up to support the next generation of Latino news executives and entrepreneurial leaders through hands-on news product training and mentorship through NAHJ’s Adelante Leadership Academy.
Welcoming Madalina Ciobanu as NPA’s New Programs Director
We are pleased to announce that Madalina Ciobanu has joined the News Product Alliance as our new Programs Director.
Meet the Third Cohort of the News Product Management Certification
31 news professionals will spend 3.5 months learning from top product experts in the industry.
A New Chapter for the NPA’s Board of Directors
The News Product Alliance is excited to announce the appointment of three new members to its Board of Directors: Chi-Chi Zhang, Jeremy Gilbert and Patrick Boehler.
Diseño conversacional para periodismo
Dos años de entrevistas fue lo que le tomó a El Surtidor, un medio basado en Paraguay, desarrollar un chatbot que permite interactuar con una mujer encarcelada y explorar su historia con sus propias palabras a través de la conversación.
🚨 Open Call: Join the News Product Alliance Board of Directors
Starting November 11 and until November 25, 2024, we will open an application to increase the number of Board members to 11, opening two new slots and submitting three existing positions for re-election.