How to structure and centralize audience data for a strong, integrated data foundation
In order to fully leverage your audience data for sustainability, you need to bring it all together in one place. Here’s how.
Five things we did at Chicago Public Media to break down data silos
Two years ago, Chicago Public Media faced a problem familiar to many news organizations: every department tracked metrics, but nobody could explain how those metrics dialed up to our organizational North Star of doubling digital membership, nor were there any cohesive actions to reach that goal.
If the product is news: The i Paper case study
The i Paper, a UK media brand owned by dmg media (Daily Mail and General Trust), is admittedly still in its early days when it comes to expanding its in-house product talent.
If the product is news: The Philadelphia Inquirer case study
The Philadelphia Inquirer, the third-longest continuously operating daily newspaper in the US, has made an impressive shift towards embracing digital as a legacy news operation.
Patrick J. McGovern Foundation Renews Support for the NPAi Co-Lab
The Patrick J. McGovern Foundation has renewed its partnership with NPA to support the News Product AI Collaboration Lab (NPAi Co-Lab), to advance responsible AI adoption in journalism through open infrastructure and shared data standards.
If the product is news: Svenska Dagbladet case study
The case for tighter newsroom and product collaboration – and a radical approach to building news organizations for the future
If the product is news: The New York Times case study
The case for tighter newsroom and product collaboration – and a radical approach to building news organizations for the future
If the product is news: Zetland case study
The case for tighter newsroom and product collaboration – and a radical approach to building news organizations for the future
If the product is news
The case for tighter newsroom and product collaboration – and a radical approach to building news organizations for the future
The First-Party Data Future: Responsible Data Collection Strategies for News Organizations
First-party data is strategically valuable but it also presents a slew of ethical and legal considerations for every newsroom collecting it.
The First-Party Data Future: Helping small and local newsrooms harness their superpower
For the news industry to lead in the AI era instead of chasing it, publishers need a first-party data infrastructure that enables even the smallest newsrooms to achieve better product-market fit and enduring revenue streams while utilizing AI.
Understanding First-Party Data: A Guide for Newsrooms
As news organizations shift away from platform dependence and toward deeper, more direct relationships with audiences, collecting and utilizing first-party data has become a major focus.
The State of Product Management in Journalism: 2025 Census
We’re excited to share the results of the 2025 News Product Alliance Census, our global survey of 500+ product thinkers across 69 countries and 305 organizations. This is our most comprehensive look yet at how product practices are shaping the future of journalism.
Introducing the Fourth Cohort of the News Product Management Certification
30 news professionals are beginning a 3.5-month journey to strengthen their product leadership skills through the NPMC program
From Idea to Prototype: Ten News Product Strategies from Latin American Media Organizations
The AI Product Sprint, a program led by the News Product Alliance in partnership with Grupo Diarios América, with support from the Google News Initiative, brought together 28 newsroom leaders from 10 countries to build solutions that address specific user challenges through product thinking and emerging technologies.
Newsrooms Must Prepare for AI by Getting Their First-Party Data Right
AI can’t help your newsroom if your first-party data is a mess.
Helping Local Newsrooms Align their Products with Community Needs
Five North Carolina news organizations recently participated in the NC News Product Bootcamp, a two-month training and coaching initiative designed by the News Product Alliance to train NC Local members organizations.
NPAI Co-Lab: Exploring the value of first-party data with Big Local News
Interrogating the idea of extracting insights from first-party data with AI at the annual Story Discovery at Scale conference
Where Can the NPMC Program Take You? Just Ask Our Alumni
From award-winning products to C-suite roles, NPMC graduates are shaping the future of news.
NPA and NAHJ Team Up to Support the Next Generation of Latino Product Leaders
The News Product Alliance and the National Association of Hispanic Journalists (NAHJ) have teamed up to support the next generation of Latino news executives and entrepreneurial leaders through hands-on news product training and mentorship through NAHJ’s Adelante Leadership Academy.