The future of news is product.
We equip news organizations to understand what audiences demand and build what they value.
The future of journalism depends on leaders who can anticipate disruption, reimagine their strategies, and build the operational muscle to lead their organizations through fast-paced change.
The News Product Alliance is a nonprofit dedicated to supporting news product professionals through community building, training, and capacity building. Our mission is to elevate the discipline of news product management and expand the diversity of news product thinkers in decision-making roles.
Join us in future proofing the industry in the age of Ai and shifting consumer behaviour →
Join our community
Connect with the largest network of news product professionals in the NPA Slack. It’s free to join and you’ll also gain exclusive access to members-only NPA community events and our job board.
Get News PM Certified
Gain the product strategy, technical expertise, and change management skills necessary to lead news product innovation through uncertain and fast paced contexts. Learn more about how to apply.
Stay Informed
Feeling uninspired or want to learn something new? Check out our blog with insights, expertise, and the latest news from our community. Learn new skills with our Product Kit, and our free Resource Library.
From the NPA Community
Find more case studies, insights and updates on the NPA Community Blog.
From the NPAi Co-Lab
The NPAi Co-Lab is leveraging AI to tackle one of the most pressing challenges facing the news industry: Better understanding and engaging audiences to build sustainable news organizations. Learn more.
NPA’s vision to transform the news industry
Audience behavior is shifting faster than most local newsrooms can respond. People increasingly discover and use information through fragmented platforms, new formats, and AI-mediated interfaces, and this will only continue to evolve.
The News Product Alliance (NPA) focuses on closing the growing gap between community demand and the quality, usefulness, and accessibility of journalism experiences through sustainable products and services. We exist to build the shared infrastructure —talent, processes, standards, and community— needed for news organizations to operate as product-led organizations and future-proof journalism.
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To thrive in this profession, news product managers need a network of support that can offer inspiration, opportunity, and connection. The NPA was founded by a group of news PMs who knew that this community — and the exchange of knowledge, career advice, and encouragement — was essential to helping them stay on this career path and succeed in uplifting the news industry.
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Our training equips a growing pool of news product professionals with frameworks, tools, and leadership skills to build more innovative products and services that reinforce sustainable business solutions. Our training efforts also underpin our mission to expand the diversity of News Product Thinkers in decision-making roles.
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We support news organizations so they can effectively integrate product management into daily operations, address cultural shifts, and retain talented individuals. This is particularly important in small, local news organizations with limited resources. Our capacity-building initiatives produce a better understanding of the changes required to become a product-centric organization.
We couldn't do it without you.
NPA's work is supported by our 3000+ members across the world, as well as by our funders and partners.
Learn more about NPA Summit sponsorship opportunities.
Support NPA!
As a non-profit organization, we are committed to keeping our community and resources free and accessible for all.
You can help sustain our work by donating today.
