Three steps to unlocking the revenue potential of your first-party data
First-party data is a strategic necessity for news organizations to meet the demands of today’s advertisers, who want data informed by direct relationships built on trust and accuracy. That’s why my colleagues at Vox Media and I have spent hundreds of hours over the past several years exploring publisher-led ad personalization and targeting to ensure we respect and support our users while also meeting the expectations of our advertising partners.
How to structure and centralize audience data for a strong, integrated data foundation
In order to fully leverage your audience data for sustainability, you need to bring it all together in one place. Here’s how.
Patrick J. McGovern Foundation Renews Support for the NPAi Co-Lab
The Patrick J. McGovern Foundation has renewed its partnership with NPA to support the News Product AI Collaboration Lab (NPAi Co-Lab), to advance responsible AI adoption in journalism through open infrastructure and shared data standards.
Responsible Data Collection Strategies for News Organizations
First-party data is strategically valuable but it also presents a slew of ethical and legal considerations for every newsroom collecting it.
Understanding First-Party Data: A Guide for Newsrooms
Definitions, examples, and use cases to get everyone in your news organization aligned on first-party audience data.
Newsrooms Must Prepare for AI by Getting Their First-Party Data Right
First-party data is not just a technical advantage—it’s a strategic necessity. To help small and local newsrooms adapt to shifting audience behavior and failing revenue models, we must first solve three foundational challenges.