
News products have the chance to get so much better. But it’ll take a lot of change — including in newsrooms
It’s hard to explain what it is that makes product work so unsatisfying in many journalism companies, why attrition in Product is so high, and innovation is painfully slow. But I’ll try.

Applications are open for the September 2024 cohort of the News Product Management Certification
Applications for the News Product Management Certification (NPMC) program are officially open until May 2, 2024. The News Product Alliance is proud to partner again with the Craig Newmark Graduate School of Journalism at CUNY.

NPA welcomes new team members to support its global community!
The News Product Alliance is pleased to announce the appointment of two new members to its team, Margaret Schneider and Bárbara Pereira.

Google News Initiative supports LatAm journalists to participate in the NPMC Spring 2024 Cohort
GNI will sponsor 7 news professionals from Latin America to participate in the inaugural cohort of the NPMC program.

Meet the inaugural cohort of the News Product Management Certification
30 news professionals out of more than 200 applicants from all over the world were selected to participate in a new, advanced product training program

The NPA announces new Board Leadership to continue advancing the mission of building a Diverse Talent Pipeline for News Product
The News Product Alliance is pleased to announce its new Executive Committee, which is set to start on March 1st, 2024.

NPA’s Community Theme for 2024: #Ask-and-Give!
We’re calling on our community to continue using the NPA platform to ASK for help, resources, and career support and GIVE to others by sharing your time and knowledge.

Join us in building a Diverse Talent Pipeline for News Product
How the News Product Alliance will support news organizations to align technology, journalism, and business decisions around audience needs to build a healthier and sustainable information ecosystem.




NPA trains Product Thinkers in partnership with Mizzou
NPA Partnership with the University of Missouri School of Journalism

Pitching your own professional development
Elite Truong, NPA Board Secretary, recently shed light on the art and science of pitching your professional development.


Unlocking your audience: 101 questions to ask your readers
Knowing how your audience will react to your product is as difficult as seeing the future. But asking your audience great research questions will lead to early product insight and guide your organization’s overall strategy.



Becoming trauma-informed in the news industry
The news industry has become more aware of the need to improve mental health in media in recent years. There is a greater recognition that journalism can be traumatic — both for those who cover the news and those who consume it.
Learn what makes Platform Product Managers different!
Key Takeaways from NPA Board Member Upasna Gautam’s WAN-IFRA LATAM Keynote

Newsroom 2.0: How AI is changing the game
In today's digital age, AI is transforming the way news is produced and consumed. With its ability to quickly analyze data and automate tedious tasks, AI helps journalists to uncover stories and deliver news faster and more efficiently than ever before. However, as with any new technology, the use of AI in journalism must be approached with caution and responsibility.