Identifying superfans in unexpected places at Science Friday
The Audience Data Commons (ADC) schema helped Science Friday move toward a systematic understanding of audience interests, participation patterns, and engagement.
Finding signal in the noise of a shared feedback inbox at Lookout Local
Lookout Local’s leadership team used the Audience Data Commons (ADC) schema to create a framework that lets the newsrooms’ national support team evaluate, gauge and respond to feedback in a consistent way.
Tracking open-ended survey answers over time at Salt Lake Tribune
Using the Audience Data Commons (ADC) schema, the Tribune structured open-ended survey responses into a repeatable framework that could help the organization see whether future strategic bets are paying off.
Five things we did at Chicago Public Media to break down data silos
Two years ago, Chicago Public Media faced a problem familiar to many news organizations: every department tracked metrics, but nobody could explain how those metrics dialed up to our organizational North Star of doubling digital membership, nor were there any cohesive actions to reach that goal.