The First-Party Data Future: Responsible Data Collection Strategies for News Organizations
First-party data is strategically valuable because it connects users’ preferences and behaviors to specific user profiles, often anchored to an email address. That’s powerful – but it also presents a slew of ethical and legal considerations for every newsroom collecting it.
The First-Party Data Future: Helping small and local newsrooms harness their superpower
For the news industry to lead in the AI era instead of chasing it, publishers need a first-party data infrastructure that enables even the smallest newsrooms to achieve better product-market fit and enduring revenue streams while utilizing AI.
Understanding First-Party Data: A Guide for Newsrooms
As news organizations shift away from platform dependence and toward deeper, more direct relationships with audiences, collecting and utilizing first-party data has become a major focus.
Newsrooms Must Prepare for AI by Getting Their First-Party Data Right
AI can’t help your newsroom if your first-party data is a mess.
NPAI Co-Lab: Exploring the value of first-party data with Big Local News
Interrogating the idea of extracting insights from first-party data with AI at the annual Story Discovery at Scale conference
Launching News Product AI Collaboration Lab: Bridging the gap between local community needs and journalism products
We’re thrilled to announce the expansion of News Product AI Collaboration Lab [NPAI Co-Lab] in partnership with the Patrick J. McGovern Foundation.