How to structure and centralize audience data for a strong, integrated data foundation
In order to fully leverage your audience data for sustainability, you need to bring it all together in one place. Here’s how.
Five things we did at Chicago Public Media to break down data silos
Two years ago, Chicago Public Media faced a problem familiar to many news organizations: every department tracked metrics, but nobody could explain how those metrics dialed up to our organizational North Star of doubling digital membership, nor were there any cohesive actions to reach that goal.
Responsible Data Collection Strategies for News Organizations
First-party data is strategically valuable but it also presents a slew of ethical and legal considerations for every newsroom collecting it.
Helping small and local newsrooms harness their superpower
For the news industry to lead in the AI era instead of chasing it, publishers need a first-party data infrastructure. Learn more on how even the smallest newsrooms with a solid audience data infrastructure can achieve better product-market fit and enduring revenue streams while utilizing AI.
Understanding First-Party Data: A Guide for Newsrooms
Definitions, examples, and use cases to get everyone in your news organization aligned on first-party audience data.
Newsrooms Must Prepare for AI by Getting Their First-Party Data Right
First-party data is not just a technical advantage—it’s a strategic necessity. To help small and local newsrooms adapt to shifting audience behavior and failing revenue models, we must first solve three foundational challenges.
NPAI Co-Lab: Exploring the value of first-party data with Big Local News
Interrogating the idea of extracting insights from first-party data with AI at the annual Story Discovery at Scale conference
Launching News Product AI Collaboration Lab: Bridging the gap between local community needs and journalism products
We’re thrilled to announce the expansion of News Product AI Collaboration Lab [NPAI Co-Lab] in partnership with the Patrick J. McGovern Foundation.