The future of news is product.
News product leaders of today are the news industry leaders of tomorrow.
The News Product Alliance is a nonprofit dedicated to supporting news product professionals through community building, training, and capacity building. Our mission is to elevate the discipline of news product management and expand the diversity of news product thinkers in decision-making roles.
Join us in building a sustainable and ethical future for the news industry →
Join our community
Connect with the largest network of news product professionals in the NPA Slack. It’s free to join and you’ll also gain exclusive access to members-only NPA community events and our job board.
Get News PM Certified
Gain the product strategy, technical expertise, and change management skills necessary to lead news product development and innovation. Learn more about how to apply.
Stay Informed
Feeling uninspired or want to learn something new? Check out our blog with insights, expertise, and the latest news from our community. Learn new skills with our Product Kit, and our free digital Resource Library.
From our community
We’re bringing news product professionals together to transform the news media industry. It’s free to join our community on Slack. Learn more.
NPA’s vision to transform the news industry
The news industry is grappling with declining trust and disengagement, particularly among historically marginalized communities. At the News Product Alliance (NPA) we understand that for news organizations to survive, thrive, and rebuild trust, they must deliver quality, trustworthy journalism that creates value and represents the communities they serve —before it is too late.
We need news leaders who can drive product development that centers audience needs and fills information voids while strategically aligning journalism, technology, and business goals through a lens of ethics, equity, and inclusion. Our vision is to empower the news industry with a new generation of diverse leaders – News Product Thinkers – who have the empathy and know-how to build resilient news organizations, deliver quantifiable business results, and rebuild trust by ensuring we truly serve our communities.
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To thrive in this profession, news product managers need a network of support that can offer inspiration, opportunity, and connection. The NPA was founded by a group of news PMs who knew that this community — and the exchange of knowledge, career advice, and encouragement — was essential to helping them stay on this career path and succeed in uplifting the news industry.
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Our training equips a growing pool of news product professionals with frameworks, tools, and leadership skills to build more innovative products and services that reinforce sustainable business solutions. Our training efforts also underpin our mission to expand the diversity of News Product Thinkers in decision-making roles.
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We support news organizations so they can effectively integrate product management into daily operations, address cultural shifts, and retain talented individuals. This is particularly important in small, local news organizations with limited resources. Our capacity-building initiatives produce a better understanding of the changes required to become a product-centric organization.
Read our full strategic plan to build a diverse talent pipeline of news product professionals.
We couldn't do it without you.
NPA's work is supported by our 2400+ members across the world, as well as by our funders and partners.
Learn more about 2024 Summit sponsorship opportunities.
Support NPA!
As a non-profit organization, we are committed to keeping our community and resources free and accessible for all.
You can help sustain our work by donating today.
