October 23-24

NPA Summit 2025: News Products for a Consumer-Driven Era

Redefining journalism for democratic resilience in the age of AI and platform fragmentation.

Join us on October 23 and 24 in Chicago for the NPA Summit 2025! Add the event to your Google Calendar or download a calendar invite to save the date.

Call for Session Proposals
Now Open!

This is your chance to shape the future of news product. NPA Summit 2025 is bringing together top minds in journalism, technology, and product development to tackle the industry’s biggest challenges—and we need your expertise.

We’re looking for practical, forward-thinking sessions led by product professionals who are shaping the news ecosystem. Bring your expertise, case studies, and hard-earned lessons to the conversation.

Join our Info Session on Friday, April 4, at 12 pm ET to brainstorm, ask questions, and get support in shaping your proposal.

See our guide below for more information on topics and formats we’ll feature at the NPA Summit and pitch your session ideas by May 9!

All about
NPA Summit 2025

About the NPA Summit Program

The News Product Alliance Summit is a high-impact, hands-on event where participants actively engage in shaping the future of news. And for the first time in 2025, we’re transforming our valued virtual gathering into an immersive, face-to-face experience.

The NPA Summit is not your typical industry conference; it’s a space purpose-built for news leaders to strengthen their expertise in product management while collaborating to tackle shared challenges and uncover innovative solutions to the most pressing issues in the field.

Since its launch in 2021, the virtual NPA Summit has convened over 500 news product professionals annually, creating a space for collaboration, skill-sharing, and innovation. This year, we’re raising the bar with our first in-person gathering—an unmissable opportunity to connect, grow, and lead in the evolving news product ecosystem.

Session Proposal Guide

The NPA Summit 2025 is designed for mid-to-senior level professionals driving news product strategy and execution. This is a gathering for news product managers, editorial leaders, and other professionals working at the intersection of editorial, audience, business, and technology—whether or not “product” is in your title. If you’re leading change, experimenting with new approaches, or solving challenges in the news industry, we want your expertise on stage. 

We’re looking for sessions that dive deep into practical solutions and emerging trends in news product development, covering topics such as:

  • Building for Scale: Strengthening Journalism’s Product Foundations
    What scalable product infrastructure has helped your newsroom grow, improve efficiency, or support sustainability? Share your successes, lessons learned, and challenges in building systems that work.

  • Democratic Impact: Strengthening Trust, Engagement, and Safety
    How have you designed product features or experiments to foster civic engagement, build audience trust, or protect journalists and communities? Let’s exchange ideas on what’s working and what still needs solving.

  • Reclaiming Audience Relationships: Innovation in a Post-Platform World
    How is your newsroom strengthening direct audience relationships through owned platforms, first-party data, or innovative consumer products? Bring your strategies, experiments, and roadblocks to the conversation.

  • AI & Product Innovation: Taking Ownership of AI in News
    How is your organization using AI to enhance workflows, audience experiences, or editorial processes while keeping ethics at the center? Let’s discuss real-world applications and the path toward news-led AI innovation.

  • Sustainable Revenue: News Product Strategies That Pay the Bills
    What revenue strategies—subscriptions, paywalls, advertising, or new approaches—are proving successful in your newsroom? Share your experiences and ideas for building financially sustainable news products.

We offer a range of session formats to highlight our speakers’ expertise, enable collaboration, and support many types of learning experiences:

  • Show & Tell: Present a case study on how you and your news organization are tackling a news product challenge, lightning-talk style. (7–10 min, 1 facilitator).

  • Masterclass: Lead an educational session to share your expertise and help others develop new skills (75 min, 1–2 facilitators).

  • Interactive Workshop: Guide an interactive session and foster collaboration among participants on an ongoing challenge to produce a shareable output (75 min, 1–2 facilitators).

  • Group Discussion: Moderate an intimate conversation, unconference style. (60 min, 1–2 facilitators + active participants)

  • Panel: Moderate or converse with multiple topic experts on an important theme (60 min, moderator + 3–4 panelists)

Want help refining your 
session idea?

Got an idea but need feedback? Looking for a co-facilitator? Join our Info Session on Friday, April 4, at 12 pm ET to brainstorm, ask questions, and get support in shaping your proposal.
RSVP now to save your spot!

We’re also opening a Slack channel exclusively for Session Proposals. It’s a space for ongoing discussion and support as you shape your session. Join NPA’s Slack to be part of the conversation!

Participating at the NPA Summit 2025

  • For the first time, the NPA Summit 2025 will take place in person! Join us in Chicago, USA, on October 23 and 24. Tickets are on sale—you can purchase yours here.

    Since this year’s Summit is in person, we chose Chicago to enhance the ease of international and domestic U.S. travel. We will also record some content to make available for participants who can’t join us on-site to ensure accessibility. Stay tuned for more details about how to participate!

  • The NPA Summit 2025 is designed for mid-to-senior level professionals driving news product strategy and execution. This is a gathering for news product managers, editorial leaders, and other news professionals who operate at the intersection of editorial, audience, business, and technology—whether or not “product” is in your title. The Summit is a space for those ready to collaborate, network, and tackle challenges facing the news industry.

  • To make the NPA Summit as accessible as possible, we offer a range of ticket options. Here are the tiers for tickets to the News Product Alliance Summit (plus ticketing fees):

    • $575: This ticket tier reflects the actual cost for each attendee of the NPA Summit and is for people from organizations that provide full professional development budgets for employees, such as large news organizations with more than 250 employees, and nonprofits with budgets over $2 million.

    • $475: This tier is for people receiving partial support from their organizations, such as those from news organizations with less than 250 employees, nonprofits with budgets under $2 million, and other similar-sized organizations with reduced support for professional development.

    • $375: This tier is for people who are paying their own way and do not receive support from their employer.

    • $0: Community-supported tickets are available at no cost for product thinkers who would not otherwise be able to attend, ensuring representatives of small and community-focused publications have the opportunity to participate and contribute to the Summit. You can apply here.

    Here's the most important thing to know about these ticket prices: We want you to choose the one that makes sure you can be at the Summit. We don't review who pays what, and we won't follow up with any questions. If you work for an organization where budgets have already been set or there's no support available to you, choose a lower price and join us. By the same token, if you budgeted for some costs you no longer have to spend and are able to purchase a ticket at a higher tier, please do. In addition, if you would like to contribute to the Summit, you'll have the option to add a donation as part of the ticket-purchasing process.

    We based these tiers on community feedback. Ticket funds are a huge part of what makes it possible to organize an event with costless tickets, and the support of a skilled event team in preparing sessions and constructing a schedule that lets attendees focus on learning and talking together.

    If you have any questions at all about ticket pricing, please reach out.

  • Community-supported tickets are available at no cost for product thinkers who would not otherwise be able to attend, ensuring representatives of small and community-focused publications have the opportunity to participate and contribute to the Summit. You can apply here.

  • The Call for Session Proposals is open now! If you have an idea for a session, we encourage you to submit it here. You can find all the details on the topics and formats above.

  • The NPA Summit 2025 will take place at Venue SIX10 in Chicago, located at 610 South Michigan Avenue, Chicago, IL 60605.

  • If you have any additional questions or need further clarification, please feel free to get in touch with us at summit@newsproduct.org. We are here to help and look forward to assisting you!

  • The News Product Alliance is happy to offer a number of partnership opportunities to meet sponsors' goals and budgets, including options to support accessibility, networking spaces and programming. Learn more about them by contacting feli@newsproduct.org

To ensure you don't miss out on any updates and receive detailed information as it becomes available, subscribe to NPA’s mailing list: