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How to structure and centralize audience data for a strong, integrated data foundation
NPAI Co-Lab Joan DiMicco 11/4/25 NPAI Co-Lab Joan DiMicco 11/4/25

How to structure and centralize audience data for a strong, integrated data foundation

In order to fully leverage your audience data for sustainability, you need to bring it all together in one place. Here’s how.

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Responsible Data Collection Strategies for News Organizations
NPAI Co-Lab Ben Werdmuller 9/17/25 NPAI Co-Lab Ben Werdmuller 9/17/25

Responsible Data Collection Strategies for News Organizations

First-party data is strategically valuable but it also presents a slew of ethical and legal considerations for every newsroom collecting it.

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Understanding First-Party Data: A Guide for Newsrooms
NPAI Co-Lab Kevin Anderson 9/11/25 NPAI Co-Lab Kevin Anderson 9/11/25

Understanding First-Party Data: A Guide for Newsrooms

Definitions, examples, and use cases to get everyone in your news organization aligned on first-party audience data.

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Product Kit expands with tailored resources for news product thinkers!
Guest User 12/14/22 Guest User 12/14/22

Product Kit expands with tailored resources for news product thinkers!

The tailor-made content will assist news product thinkers in addressing a host of specific challenges they regularly face.

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