Ariel Zirulnick and Becca Aaronson 9/11/25 Ariel Zirulnick and Becca Aaronson 9/11/25

Helping small and local newsrooms harness their superpower

For the news industry to lead in the AI era instead of chasing it, publishers need a first-party data infrastructure. Learn more on how even the smallest newsrooms with a solid audience data infrastructure can achieve better product-market fit and enduring revenue streams while utilizing AI.

Ariel Zirulnick 5/30/25 Ariel Zirulnick 5/30/25

Newsrooms Must Prepare for AI by Getting Their First-Party Data Right

First-party data is not just a technical advantage—it’s a strategic necessity. To help small and local newsrooms adapt to shifting audience behavior and failing revenue models, we must first solve three foundational challenges.