How to structure and centralize audience data for a strong, integrated data foundation
In order to fully leverage your audience data for sustainability, you need to bring it all together in one place. Here’s how.
Responsible Data Collection Strategies for News Organizations
First-party data is strategically valuable but it also presents a slew of ethical and legal considerations for every newsroom collecting it.
Understanding First-Party Data: A Guide for Newsrooms
Definitions, examples, and use cases to get everyone in your news organization aligned on first-party audience data.