How to structure and centralize audience data for a strong, integrated data foundation
In order to fully leverage your audience data for sustainability, you need to bring it all together in one place. Here’s how.
The First-Party Data Future: Responsible Data Collection Strategies for News Organizations
First-party data is strategically valuable but it also presents a slew of ethical and legal considerations for every newsroom collecting it.
Understanding First-Party Data: A Guide for Newsrooms
Definitions, examples, and use cases to get everyone in your news organization aligned on first-party audience data.