NPA Summit 2025: News Products for a Consumer-Driven Era
Redefining journalism for democratic resilience in the age of AI and platform fragmentation.
The NPA Summit 2025 happened October 23 and 24 in Chicago. From operationalizing audience insights, to rethinking editorial–product collaboration and preparing for AI’s impact on user relationships, the sessions reflected the practical challenges and opportunities our community is navigating. Attendes heard from leaders at legacy organizations like The New York Times, The Associated Press, and Reuters, from startups making outsized impact like Lookout Local and The 19th, as well as from tech organizations such as Airtable, Newspack, ByteDance, and Yahoo.
About the NPA Summit
The NPA Summit 2025 is a high-impact, hands-on gathering for mid-to-senior level professionals driving news product strategy and execution—whether or not “product” is in their title. This previously virtual event became an immersive, in-person experience, purpose-built for news leaders working across editorial, audience, business, and technology. Far from a typical industry conference, the Summit offers a collaborative space to strengthen product expertise and tackle shared challenges.
This year’s sessions dove into real-world solutions and emerging trends—from scalable infrastructure and audience trust to post-platform innovation, AI applications, and sustainable revenue strategies—making it an unmissable opportunity to connect, grow, and lead in the evolving news product ecosystem.
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